Why big beer brands are targeting men with clothing collections

Once, showing your love for your favorite beer meant buying a logo T-shirt or cap. Thankfully, there are more refined options now. For its Heineken 100 program, Heineken works with designers and boutiques to create a line of subtly branded menswear. One hundred fashion influencers are then given Heineken-branded duffel bags, shoes, backpacks and leather goods from each designe ...Read the full article