Driving Demand – Book Interview

by Heidi Cohen
Heidi cohen interviews Carlos Hidalgo Q: What’s your best piece of advice for readers looking to improve their marketing? I think the biggest thing marketers (and sales people) need to understand is that everything is about the buyer. It is no longer what we as marketers think our value proposition is, how we want to sell or what channels we want to use.Read the full article

Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer

Driving Demand is a book about why B2B organizations need to change to meet the needs of their buyers