How Effective Are Your Online Paid Ads Really? [Infographic]

These days, paid ads come in a lot of different shapes and sizes -- social ads, sponsored “native” ads, paid search ads. With every new medium or media outlet, a way to advertise seems to inevitably follow, but from a marketer’s perspective, are they worth the money? Do they actually work? On one side, we have some swearing by their effectiveness and ROI, and on the other, ...Read the full article