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adage.com - 6 readers, 299 Tweets - Content rises as the industry's plan to reel in consumers. But can it really save advertising? Let's debate.
wsj.com - 5 readers, 132 Tweets - Bradley Jakeman, president of Pepsico’s global beverage group, said ad agencies should be acquiring digital content producers and warned they will lose projects and market share.
adage.com - 7 readers, 427 Tweets - Marketers are boosting budgets for content marketing and 75% can now measure the bottom-line impact of those efforts, according to Forrester Research.