This Week in Content Marketing: Can Content Save Advertising?

by Joe Pulizzi
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode of #ThisOldMarketing, Robert and I discuss whether content marketing can really save advertising – and whether it actually needs to be saved. Next, we admire Mitch Joel’s take on the state of blogging, but consider the forces affecting it to be evolutiona ...Read the full article