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inc.com - 6 readers, 117 Tweets - Four strategies for creating a more effective holiday advertising campaign.
entrepreneur.com - 7 readers, 1116 Tweets - The social media cacophony makes it difficult to be heard but an entire industry has developed to amplify your company's message.
adweek.com - 7 readers, 96 Tweets - Two years ago, when Lee Applbaum joined Patrón Spirits as CMO, the casual observer might have thought he had a breezy job ahead. After all, in the '90s Patrón had already accomplished the hitherto impossible task of getting tequila—the dorm-room and Sunday brunch choice for high-potency margaritas—onto the top shelf.
bostinno.streetwise.co - 13 readers, 88 Tweets - Mike Volpe kept a low profile for a little while after his abrupt exit from HubSpot. That's changing. "Want to build Boston's next pillar company? Hit me up," he wrote in a tweet two weeks ago. I...