70% re-orders is a sweet spot

by Seth Godin
My latest book, Your Turn, just went back for its third and fourth printings, bringing the total to more than 100,000 copies in print. I did some math on the orders and discovered that more than 70% of them were going to people who had previously ordered a copy. This never happens. It never happens because the book industry is built on the idea of inventing desire and then ...Read the full article