Balancing Quantity and Quality in a Brand Ambassador Program

As brands enjoy growing success on social media, many choose to amplify their reach and further their social media success via volunteer brand ambassadors. In a recent podcast recording with Justine Velcich, Manager of Global Community Programs at Hootsuite, we discussed the key factors behind Hootsuite’s Brand Ambassador Program, which has grown from 55 ambassadors to 1,400 in only three years.Read the full article