Copyranter: On crap copywriting

Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better than yours. Becoming a good ad copywriter is really not hard. It’s much easier than becoming a good actual real writer. Here’s how to become a good copywriter: Forget grammar (mostly), just write informally, like how people talk to each other.Read the full article