First Look: Twitter’s Promoted Moment For The Creed Movie

by Martin Beck
Twitter rolled out its first paid-for “Moment” on Sunday, promoting the Rocky reboot “Creed” and giving advertisers a first look at what the new ad unit can offer. Launched two weeks ago after months of anticipation, Moments is Twitter’s effort to build more engagement — especially from more casual users — with multi-media content about events, curated and packaged in a narrative format.Read the full article