Local Papers Unload on Viewability Bad Actors and ‘Garbage Inventory’

by Tom Grubisich
Viewability is an innocent-sounding term that has the entire digital media business in a lather. Ever since a 2014 Google study documented that 52 percent of ad impressions actually were not seen by users, viewability has been a front-burner issue for marketers and publishers alike. It’s easy to see why. Total media ad spending in the U.S.Read the full article