Most Daily Mail mobile visitors don’t want a mobile-friendly experience

by Ricardo Bilton
If it ain’t broke, don’t fix it. That’s been the philosophy of Daily Mail, which flouted convention when it took its desktop homepage to the mobile Web. The result: a pinch-and-zoom heavy browsing experience more at home on publishers’ sites circa 2008, not 2015. But in recent months, Daily Mail has softened its position.Read the full article