A/B Testing Over $1M Worth of Display Ads – 5 Things We Learned

The open-endedness of display ads can make testing and optimization challenging. The question “Where do I begin?” has run through the minds of account managers and designers alike for many years. At AdBasis, we analyzed display ad meta data from more than 60 eCommerce and SaaS companies, looking at the variation meta data associated with ad design and comparing it to performance.Read the full article