AdWords Cross-Device Conversions Now Rolled Into Conversions Column, Available For Bid Strategies

by Ginny Marvin
Google is now including cross-device conversions in the Conversions column in AdWords. Cross-device conversion data will now be available at the keyword level and can be used to inform conversion-based bid strategies. Cross-device conversions measure transactions that are started on one device or browser and completed on another.Read the full article