Beyond dieting: Lean Cuisine shifts its messaging

by Tanya Dua
This is ThinkTank, a series in which we quiz brand chiefs and CMOs on where the industry is heading. Nestlé’s Lean Cuisine isn’t your mother’s go-to diet and weight-loss brand anymore. This summer, it ditched its weight-loss message for one focused on health and lifestyle. Along with new packaging and entrees, the brand launched a social campaign with agency 360i called “#Wei ...Read the full article

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