Bridal publishers tie the knot between content and commerce

by Ricardo Bilton
On the Web, bridal publishers don’t want to just provide inspiration to brides — they want a bigger slice of the wedding market as well. Earlier this month, bridal publisher The Knot acquired Gigmasters, an event marketplace where users can find and book musicians, photographers and event transportation. The Knot also invested in Jetaport, a marketplace for discounted hotel room blocks.Read the full article