Content Marketing: How to use social media sweepstakes to encourage user-generated content

by Selena Blue
“I think content is becoming the forefront for any ecommerce or digital strategy,” Andy Wang, Digital Brand Marketing Manager, World Kitchen, said. The struggle, though, can come in creating that content. In 2014, 45% of B2C marketers reported “producing enough content” as a top challenge, according to the B2C Content Marketing 2014 Benchmarks, Budgets and Trends – North America report.Read the full article