Google Uses ‘RankBrain’ To Answer Queries That Have Never Been Searched Before

by Matt Southern
Much is already known about how Google ranks content for popular queries — but what about queries that are being entered for the first time? In order to satisfy queries that Google has never seen before, the search giant doesn’t just rely on existing rankings algorithms. According to a report in Bloomberg, Google uses an AI called RankBrain to handle these first-time queries.Read the full article