How to Use ‘Butterfly Moments’ in Your Content to Captivate Customers

How do you write about what you do so that it: a) sells the value of what you do, b) doesn’t sound over the top, and c) doesn’t sound like everyone else? Introducing the four-step copywriting technique known as: “Butterfly Moments” … Writing powerful, evocative, and compelling copy doesn’t have to be an elusive skill known only to a select few.Read the full article