How Your Keyword Strategy is Failing You (And How to Fix It)

One day very soon, we’re all going to stop worrying about “keywords”. And then we can all rejoice. via GIPHY But until that happens, whenever “SEO” comes up, the next phrase muttered usually involves “keywords” and “rankings”. This unhealthy obsession with “keyword + rankings” (that was a search operator joke) has long been misleading.Read the full article