Make every conversion count: cross-device data now included in the Conversions column and integrated with automated bidding

by Rob Newton
People turn to multiple devices throughout the day to shop, communicate and stay entertained. From a laptop at work to a tablet in the living room, we move sequentially and seamlessly between many device types to get stuff done. In fact, nearly 40% of online shoppers start their research on a smartphone and make their final purchase on a computer or tablet.Read the full article