Misalignment Between Brands and Local Affiliates May Be Wasting Massive Amounts of Co-op Funds

Misalignment Between Brands and Local Affiliates May Be Wasting Massive Amounts of Co-op Funds October 27, 2015 by Noah Elkin Leave a Comment Filed Under: Features National brands rely on a complex web of local affiliates for representation, distribution, and channel marketing and sales. In these sometimes shaky partnerships, it turns out that massive resources in the form ...Read the full article