Predictive Marketing Platform AgilOne Tunes Up Its Predictions Of Customer Lifetime Value

Unlike other marketing platforms that later added data chops, AgilOne began as a predictive customer intelligence platform and then added marketing tools. Today, the Sunnyvale, California-based company is beefing up its predictive powers even more, with the announcement that it is adding the ability of brands to assess which customers could turn into really big spenders — if encouraged.Read the full article