REI declares war on Black Friday with #OptOutside push

REI is committing the ultimate retail sin: It’s closing on Black Friday. The upscale outdoor gear company said Tuesday the doors will be locked at all 143 stores on one of the busiest shopping days of the year so that its 12,000 employees, who will still be paid that day, “can do what they love most — be outside,” a release said. This is the first time REI has done this.Read the full article

REI #OptOutside