State of the Industry report: How mobile is changing marketing

In the last half decade, mobile has allowed the telephone to cut its cord and raise its IQ. Between 2010 and 2015, time spent on mobile has grown a startling 700 percent. Mobile ad spending – currently standing at 19 to 28 percent of ad budgets – is expected to triple in the next few years. But mobile isn’t without its looming storm clouds.Read the full article