The Case for Content Marketing

by Stephanie Castillo
As thinkers, leaders and crafters, marketers are always trying to stay on top of the trends that pertain to their target audiences. With the lines between B2B and B2C marketing rapidly dissolving, it’s apparent that regardless of industry — marketers are shifting towards a more humanistic approach to tone. It’s this factor that makes content the leading foot in any marketing initiative.Read the full article