What’s In Store For The Future Of Split Testing?

I started writing this post on October 21st (2015), also known as Back To The Future Day. For those not in the know, this is the day that Marty McFly and Doc Brown travel through time to—at the time of filming—the distant future. This seemed like a nice time to start thinking about the future of split testing, particularly in relation to how technology that already exists mi ...Read the full article