‘Yet to be proven': UK agencies are skeptical about Sky’s new ad-targeting product

With the launch of AdVance, TV broadcaster Sky is putting its data on 3 million U.K. households to work for advertisers across TV, mobile and desktop. Sky, the U.K.’s largest digital subscription TV broadcaster, collects the data across set-top box and mobile properties. Jamie West, deputy managing director for Sky Media, Sky’s ad division, told Digiday that Sky is trying to b ...Read the full article