3 Sneaky Tips for Writing Compelling Tweets, Headlines and Other Short Copy

by Karon Thackston
“How do you create interesting headlines in such a short space?” “What’s the secret to engaging readers in only 50 to 140 characters?” “To be so short, it’s hard to write compelling email subject lines!” These are just a few of the comments that regularly get made about writing short copy. It’s true: when you add space restrictions to the writing process, all of a sudden, ...Read the full article