ANA on ad tech: ‘There’s complexity, murkiness and confusion’

by Tanya Dua
Transparency is high on the list of advertiser concerns when it comes to their agencies. Clients wonder if they have full knowledge of whether their agencies are fully disclosing rebates, inducements, investments and other financial instruments related to their spending of client money. The issue was pushed to the fore at an Association of National Advertisers (ANA) conference ...Read the full article

The ANA's Bill Duggan on Advertising's Transparency Crisis

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