Behaviorally-Triggered Email Marketing: It’s Easier Than You Think

by Steve Dille
It’s right there, glowing on the horizon: the promise of delivering behaviorally triggered messages to consumers — contextually aware engagement that’s tailored and relevant to each and every individual. Yet, as we’ve discussed in a previous post, 70 percent of brands have admitted they’ve failed to personalize email messages at all, let alone used behavioral data for triggering.Read the full article