Forget DIY, DIWM, and DIFM: ‘Do Nothing’ is the Best Approach to Capturing the SMB Market

The longstanding debate around the best strategy for capturing the SMB market and scaling operations while remaining profitable continues to simmer. On one side, you have turnkey solutions providers (agencies, publishers, and the like). On the other, you have do-it-yourself (DIY) tech platforms, with a smattering of do-it-with-me (DIWM) models covering the middle, each with th ...Read the full article