FTC Talks Staying Safe With Social Media Endorsements At Marketing Land’s SocialPro Event

by Danny Sullivan
Native advertising. Influencer marketing. Paid endorsements. Nothing’s wrong with these tactics on social media and in other marketing channels, as long as you’re staying within the rules of disclosure. Are you? Or are you unclear on those rules? Good news for the confused and uncertain. The US Federal Trade Commission is speaking at Marketing Land’s SocialPro conference next ...Read the full article