How a Small Business Made $67,000 from One Cyber Monday Email

by Miranda Paquet
When Heath Bowman, owner of Southeastern Underdeck Systems, sent out an email last year on Cyber Monday, he wasn’t expecting anything groundbreaking. “Our Cyber Monday offer was our first email with Constant Contact,” Heath explains. “To be honest, I really wasn’t expecting anything from it. I had never run a special before, and we did it super last minute on the morning of Cyber Monday.Read the full article