How Not to Kill Your PPC Account With a PR Stunt

When my client Rent Like A Champion came to me with the news that they would be appearing on Shark Tank, I had two big gut reactions. First reaction: Second reaction: (Dr. Strangelove) Big publicity events can do wonders for growing the lead funnel and enhancing your PPC efforts, but they can also cause major glitches in an otherwise immaculate account.Read the full article