How paid search marketers can prepare for the 2015 holidays

by Richard Stokes
For paid search marketers the holiday season is already in full swing and competition is going to be tough. Paid search advertising spend for Black Friday began to surge the week of September 27, two full months earlier than the actual Black Friday this year. For comparison, in 2014 the jump in spend on Black Friday keywords didn’t occur until the week of October 26.Read the full article