‘It needs to start at the outset': How agencies can align media and creative

by Tanya Dua
While most agencies today recognize that technology — and the insights it can provide — can be a major creative driver, integrating the two is not always an easy feat. We quizzed some agency execs at The Digiday Agency Summit in Key Biscayne this week on the challenges of aligning creative with media to be truly effective for clients.Read the full article