Notes from the field: humans, creatives, and the dawn of premium programmatic

“Premium programmatic.” You can’t throw a rock in an ad conference without hitting three people in the middle of saying the phrase. But when we spoke to 10 buy-side programmatic experts about the premium marketplace, we found confusion around this new technology going as deep as its roots. Words like “premium” and “programmatic” have implications for pricing, deal structur ...Read the full article