The Curious Case of The Disappearing and Reappearing Google Featured Snippet

by Glenn Gabe
As Halloween approaches this year, I’m gaining a better understanding of the phrase “Trick or Treat”. Over the past month, I’ve watched Google display a featured snippet for one of my blog posts (the “treat”), only to change that back to a standard snippet (“the trick”). And then back to a featured snippet (“treat”). And you guessed it, back to a standard snippet (“trick”).Read the full article