The Myth of the Magical Rolodex

The key to an effective content PR program is not having drinks with a bunch of reporters or bloggers. Sure, it’s fun, but that won’t get you the story. Discover what will on this episode of PR is Dead. In this 17-minute episode of PR is Dead, you’ll learn: Why relationships are only a small part of the PR business Why good story pitches are so important How ...Read the full article