The other element of guerilla marketing

by Seth Godin
The first element is the guts to do things without money or bureaucratic approval. The guerrilla marketer doesn't wait for a policy, or a developed industry or a line to form. She steps up and speaks up. But, as Jay Levinson said from the start, more than thirty years ago, the other half is at least as important, and easy to overlook: The core element of guerilla marketing is generosity.Read the full article