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adage.com - 18 readers, 437 Tweets - Marketers are boosting budgets for content marketing and 75% can now measure the bottom-line impact of those efforts, according to Forrester Research.
blogs.wsj.com - 17 readers - Consumers flocked to social media services over the past decade and marketers followed. But according to Forrester Research, ads perform better on some social networks than on others.
wsj.com - 17 readers, 610 Tweets - Magna Global now expects digital media to overtake television as the biggest media category in the U.S. in 2016, a year earlier than previously expected.