7 Laws of Split Testing That Most People Completely Ignore

by Neil Patel
Ah, split testing. We love it. We swear by it. We do it. We tell other people to do it. We learn from it. We read case studies about it. And sometimes, we completely blow it. A/B testing is not quite as easy as buying some software, making some changes, and running a test. If it were that easy, more people would be doing it, and optimizing the heck out of their sites.Read the full article