A ton of useful information on social media marketing measurement!

In today’s post I’ve provided two wonderful resources to get you over the hump of social media marketing measurement … subject that seems to preoccupy so much of the online conversation. A few weeks ago, I wrote a post explaining WHEN we measure our efforts is as important as WHAT we measure. This was one of my most popular posts ever and I was rewarded that it helped so many ...Read the full article

Social Media Office Hours: Meausurement and Analytics

"How do I measure my social media marketing efforts" is the leading question for many businesses today. In this jam-packed discussion, Mark Schaefer and measurement expert Rob Petersen tackle some of the big measurement issues in marketing today, including the timing of measurement, the importance of qualitative meausurements, and the role of "fluffy" measures like mentions or Likes.