REI Urges Folks To #OptOutside In Its Social Anti-Campaign For Black Friday

by Pamela Parker
In an environment in which Christmas advertising starts appearing in October and Black Friday at some retail stores is marked by life-threatening mob scenes, outdoor products retailer REI is opting out, or more accurately, choosing to #OptOutside this year. In a move consistent with the brand’s values, the company’s CEO this week announced that REI would be shuttering its sto ...Read the full article

REI #OptOutside

REI #OptOutside - Jerry’s Office

At REI we believe a life lived outdoors is a life well lived, and instead of fighting it out in the aisles, we'd rather spend Black Friday in the outdoors. Join us and #OptOutside on November 27th. Learn more and share your plans at