Report Finds Black Friday Email Open Rates Highest On Monday & Tuesday Before Thanksgiving

by Amy Gesenhues
Going on last year’s campaign results, Yesmail says retailers are waiting too late to send their Black Friday-themed emails and Facebook posts. According to a report from the email marketing provider, open rates for Black Friday emails were the highest on the Monday and Tuesday preceding Black Friday, but the majority of email campaigns – 33 percent – were sent on Thanksgivi ...Read the full article