Should you be customer-focused instead of product-oriented?

What business are you in? Most people are convinced they have the answer to this question. “Well Kyle, I build and sell aftermarket automotive parts; I am in the performance auto parts business,” or “Kyle, I help companies get found on the internet; I’m in the SEO business.” The thing is, that isn’t the business you are in; it’s just the product or service you sell.Read the full article