‘We created this madness:’ Agencies take some blame for ad blocking

by Shareen Pathak
For a phenomenon that has terrified publishers across the board, ad blocking hasn’t seemed to phase agencies and brands — yet. At the Digiday Agency Summit this week, Tim Sims, vp of partnerships at The Trade Desk, said that agencies and brands are invested in the outcome of the issue. Yet they seem to be, for now, leaving it to the publishing and ad tech industries to figure ...Read the full article