Back to the future: GE has created a TV show

by Shareen Pathak
GE was a pioneer in brand content with the “General Electric Theater” series from the 1950s, a primetime TV show once hosted by Ronald Reagan. More than 50 years later, the brand is returning to its roots as the co-producer of a new cable show, “Breakthrough,” which explores the scientists and innovators pursuing advancements that will change people’s lives. On Sunday at 9 p.m.Read the full article