How General Electric Uses Facebook and Bill Nye to Generate Awarenesss for #EmojiScience

by Lucy Hitz
2015 has been a good year for the ongoing digital partnership between General Electric and Bill Nye the Science Guy, especially on Facebook. This year, Bill Nye launched a new Emoji Science web series on General Electric’s Tumblr in partnership with the National Science Foundation. Answering Your Boss’s Questions about Your Social Campaigns Download The series builds off th ...Read the full article

Bill Nye Explains Evolution with Emoji

There's science in everything -- even emoji. GE ​​created a pop-up #EmojiScience ​lab in NYC , and has turned the Periodic Table of Elements into the ​Emoji Table of Experiments​. From 12/10 to 12/12, fans who SnapChat "@GeneralElectric" their favorite emoji ​can receive a video of a live-conducted science experiment that corresponds to their emoji of choice. To learn more visit: http://emojiscience.com/ And for more on Bill Nye and evolution: http://us.macmillan.com/static/smp/undeniable/ Video produced by Armand Valdes Additional production assistance by Eric Larson Additional graphics by Alisa Stern http://www.mashable.com LIKE us on FACEBOOK: http://facebook.com/mashable.video FOLLOW us on TWITTER: http://twitter.com/mashablevideo FOLLOW us on TUMBLR: http://mashable.tumblr.com FOLLOW our INSTAGRAM: http://instagram.com/mashable JOIN our circle on GOOGLE PLUS: http://plus.google.com/+Mashable Subscribe!: http://bit.ly/1ko5eNd Mashable is the leading independent news site for all things tech, social media, and internet culture. http://www.youtube.com/mashable