‘It cannot be about money': How emerging YouTube star Fleur De Force works with brands

YouTube stars have growing audiences and, with that, growing power with brands hungry to attach themselves to the stars’ close connections with fans. For the influencers, however, that’s led to a delicate dance of being true to their followings while also doing work with brands. Take beauty video blogger Fleur De Force, who is set to get a boost this week as one of a series of ...Read the full article

RED Lookbook - FleurDeForce | Ad

My day in RED outfits, inspired by the new fragrance from Estee Lauder: Modern Muse Le Rouge. Find out more about the fragrance and see Kendall Jenner's stunning ad campaign here: http://estee.cm/1Lgov5L - This video is sponsored by Estee Lauder. EXPAND this box for more info, links and my full disclosure policy. Song: The City by Charlotte Carpenter (licensed by Cue Songs) OUTFIT 1 Jeans: Current/Elliot http://po.st/wP4a1G Shoes: Converse http://po.st/9TJrsm T Shirt: Primark (not online) Dog Collar & Lead: Amazon Jewellery: Vintage & Gifts OUTFIT 2 Jacket: Topshop http://po.st/E4trQs Skirt: Topshop http://po.st/h29T7C Vest: Topshop http://po.st/JWolpa Shoes: Nine West (old) Bag: Marks & Spencer (old) Jewellery: Vintage & Gifts OUTFIT 3 Jeans: Topshop http://po.st/QoeZno Shirt: Topshop http://po.st/RWUYZQ Shoes: Topshop http://po.st/3RHhfp Jacket: Topshop http://po.st/E4trQs Bike: Victoria Pendleton Collection at Halfords http://po.st/ifaoPj OUTFIT 4 Top: Topshop http://po.st/ubhWH2 Jeans: Topshop http://po.st/pUEquS Shoes: Topshop http://po.st/3RHhfp Bag: Strathberry of Scotland http://po.st/IqJ2Ib Necklace: F21 (old) OUTFIT 5 Dress: All Saints Not online but recent in store Jacket: All Saints http://po.st/QnMKLN Clutch: Whistles http://po.st/CXPjq3 Shoes: Topshop http://po.st/Ui4iHs OUTFIT 6 Dress: Amanda Uprichard http://po.st/A49MXL Clutch: Whistles http://po.st/CXPjq3 Shoes: Pour La Victoire (old) A big thank you to Tom at Spirit Digital for filming this! http://spiritdigital.co.uk Disclaimer: This video is sponsored by Estee Lauder. I only ever work with brands that I personally use and love, and only to promote products I genuinely like and believe in. Some of the other product links above are affiliate links. The views expressed on this site are the author's own and are provided for informational purposes only. The author makes no warranties about the suitability of any product or treatment referenced or reviewed here for any person other than herself and any reliance placed on these reviews or references by you is done so solely at your own risk. Nothing on this site shall be construed as providing dermatological, medical or other such advice and you are always advised to seek the advice of a suitable professional should you have any such concerns.